Every note, newest first. Each one opens with a TL;DR, so you can stop whenever you like.
Paying to be seen
Start with a small daily budget, a handful of specific search phrases, and a page that answers the search. Then check the search terms report every week and block the searches that waste money.
Getting found
Your Google Business Profile is your shop’s listing on Google Maps and Search. It’s free, it takes about an hour, and for a local business it often brings more customers than your website does.
Getting found
SEO is getting Google to trust you enough to show you when people search. Clicks are free, but it’s slow. Think months, not days.