DumbCMO

Getting found

  • Getting found

    Google rankings shook on 24 October. Should you do anything?

    Many rank trackers spiked on Saturday 24 October 2026, which suggests Google changed something. Google hasn't confirmed it. Wait a week, check Search Console, and change nothing in a panic.

    · 3 min read

  • Getting found

    Google’s AI summary now shows on over 80% of searches

    Tracking tools now put Google’s AI summary on 80%+ of searches, up from about half in mid-2025. Your clicks may keep falling. Your job is to be the business the summary mentions.

    · 3 min read

  • Getting found

    Does SEO still matter now that Google answers with AI?

    Yes, SEO still matters, but fewer people click through when Google shows an AI summary. Be the business the summary is built from: clear answers, real reviews and a name people search for.

    · 4 min read

  • Getting found

    How long does SEO actually take?

    Expect three to six months before SEO brings steady visitors, and longer in busy markets. The early weeks are setup. The payoff is that it keeps working after you stop.

    · 4 min read

  • Getting found

    Your Google Business Profile, set up in an hour

    Your Google Business Profile is your shop’s listing on Google Maps and Search. It’s free, it takes about an hour, and for a local business it often brings more customers than your website does.

    · 5 min read

  • Getting found

    What is SEO?

    SEO is getting Google to trust you enough to show you when people search. Clicks are free, but it’s slow. Think months, not days.

    · 2 min read