Building an audience
Instagram is testing horizontal Features up to about 90 minutes, Clips as Reels, episodic Series, and more discoverable Lives — plus Apple TV in the US. Most of it is invite-only, with no YouTube-style ad share yet. Steal the clip-to-long habit; don’t rebuild your week around a beta.
Building an audience
Social media marketing is showing up where your customers already scroll, often enough that they remember you when they need you. Pick one platform, post for the people who’d actually buy, and count messages and orders, not followers.
Building an audience
The free WhatsApp Business app gives you a shop profile, a product catalog, saved replies and broadcast lists. Broadcasts only reach people who saved your number, so ask customers to save it. Message people who said yes, and don’t spam.