Should I run ads yet?

Do people already Google what you sell?

• Yes

  When people visit your website for free, do some of them already call, message or buy?

  • Yes

    Do you know roughly what one customer is worth to you?

    • Yes

      Could you spend on ads for three months without needing the money back in month one?

      • Yes
        Run Google search ads. Start small, check which searches you paid for every week, and stop the ones that don’t sell.
      • No
        Not yet. Spend that energy on SEO and your Google Business Profile. They’re free, just slower.
    • No
      Work it out first with the customer cost calculator below. Without it, you can’t tell a good ad from an expensive one.
  • No
    Fix the page first. Ads send more people to a page that already doesn’t work, and you pay for every one of them.
• No
  Search ads won’t help: nobody’s looking yet. Get known first through social media, word of mouth and your existing customers.