Paying to be seen
Meta’s Brand Summit (15 Oct) pushed Ads Super Burst, First Impression Ads (US test), and broader Reels Trending Ads. Today (28 Oct) product browsing turns on in existing ads unless you opted out. Here’s the plain-words tour with a doodle for each format.
Paying to be seen
Meta's new business terms let it crawl websites tied to your business, even if you don't buy ads. It dropped the word 'train' from the clause, and moved the start date from 30 October to 20 November. Review the terms and your robots.txt.
Paying to be seen
Google ads catch people who are already searching for what you sell. Instagram ads show your stuff to people who weren’t looking but might want it. If people search for your thing, start with Google. If they need to see it first, start with Instagram.
Paying to be seen
Meta’s new terms make advertisers solely responsible for whatever its AI tools change in their ads. Due 30 October, now 20 November. From 28 October it plans to switch on product browsing in existing ads unless you opt out. Check your AI settings now.
Fancy terms. Simple ideas.