Instagram for business, dumbed down

Notes on Instagram

  • Building an audience

    Instagram’s October 2026 update: Features, Series, Live, and TV

    Instagram is testing horizontal Features up to about 90 minutes, Clips as Reels, episodic Series, and more discoverable Lives — plus Apple TV in the US. Most of it is invite-only, with no YouTube-style ad share yet. Steal the clip-to-long habit; don’t rebuild your week around a beta.

    · 9 min read

Words you’ll hear

Fancy terms. Simple ideas.

Sends per reach
How often people share your post in DMs, out of everyone who saw it. Instagram weighs it heavily.