Getting found
Google’s AI summary now shows on over 80% of searches
Tracking tools now put Google’s AI summary on 80%+ of searches, up from about half in mid-2025. Your clicks may keep falling. Your job is to be the business the summary mentions.
AEO and AI search, dumbed down
Notes on AEO
Getting found
Does SEO still matter now that Google answers with AI?
Yes, SEO still matters, but fewer people click through when Google shows an AI summary. Be the business the summary is built from: clear answers, real reviews and a name people search for.
Words you’ll hear
Fancy terms. Simple ideas.
- AEO
- Getting mentioned when people ask ChatGPT or Google’s AI instead of searching.
- AI Mode
- Google’s chat-style search that answers in full sentences, with fewer links out.
- AI Overview
- Google’s AI-written summary at the top of some search results, with links to the pages it used.
- Zero-click search
- A search where the answer shows on Google and nobody clicks through to a website.