Doorway pages

Evil CMO says: “One page per city. Same words, swap the name. Five hundred pages by lunch.”

What it actually is

Hundreds of near-identical pages made only to catch searches, all funnelling to the same place.

Why it blows up

Google treats them as spam and can drop the lot. Visitors who land on one feel tricked and bounce.

The white-hat version

Make a page for each place you actually serve, with something true and specific about it.

The honest way, explained properly: SEO, dumbed down.