What it actually is
Pumping out pages by the thousand, copied, spun or auto-written, with nobody checking if they help anyone.
Why it blows up
Google’s spam rules target exactly this, however it’s made. One bad batch can drag down the good pages next to it.
The white-hat version
Write fewer posts that answer real customer questions. Use AI to help, then check every line.
The honest way, explained properly: SEO, dumbed down.